Self-employed QuickBooks users, many of them Lyft/Uber drivers or food deliverers, are an independent and feisty lot. Our job was to get them off the dime by conveying the benefits of mile tracking in a way they couldn’t ignore. Role: UX Strategist, Writer

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life.