ThoughtSpot: Mobile UX

If you’ve downloaded this business intelligence mobile app, there’s a good chance it’s because your boss said you had to use it. Our challenge: to make you actually want to use it, with a simple, welcoming voice and clearly explained benefits. Role: Senior UX Writer/Copywriter.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life.