Reaching bankers on social media like LinkedIn requires total clarity on the value prop. But that doesn’t mean copy can be cut-and-pasted from strategy briefs. A simple, human voice and tone works wonders. Role: Senior Copywriter

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500