Reaching bankers on social media like LinkedIn requires total clarity on the unique value proposition. But that doesn’t mean copy can be cut-and-pasted from strategy briefs. As with all social media, ads work best with a simple, human voice and tone. Role: Senior Copywriter
ave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.