Lyft: Rider ID

Rideshare apps connect a rider with a driver, and they’re usually strangers. This in-app campaign walks riders through uploading a profile photo drivers can match to their faces. But the process can feel like a chore, so we needed to make it easy and friendly. Role: Senior Copywriter/Consultant

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life.