Launching a new nutrition bar is hard. Launching one that appeals to a specific niche is nearly impossible. With the Human Food Bar, a bar specifically formulated for consumers concerned about gut health, we had to talk about subjects often treated as taboo or even disgusting, while making our product not just appetizing but irresistable.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500