This in-app campaign walks Lyft riders through uploading a profile photo that drivers can match to their faces. The process can feel like a chore. Our challenge: make it easy and friendly. Role: Senior Copywriter/Consultant.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500