To launch this new gut-focused nutrition bar, we had to touch on subjects often treated as taboo, even disgusting—all while making the product appear irresistably delicious. Role: Senior Copywriter/Consultant.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500