After three years of virtual pandemic-safe events, this cloud tech company took its flagship event live once again. We needed to stand out and let our audience know we were making this year’s show unique and different. A few celebs and one tagline later, we crafted this home page with a clean, conversational read and a human rhythm. Role: Senior Copywriter/Consultant

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life.