The more rides Lyft drivers give, the more they make. It’s all good until safety takes a back seat. These reminders to drive smoothly became part of the driver-side mobile UX. Role: Senior Copywriter/Consultant.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500