DocuSign: HR Shock Recruiter

This guerilla internal poster campaign turned engineering and sales types—at DocuSign, overwhelmingly straight white men—into agents of change, through an unusual (for human resources) “bar bet” attitude. Role: Senior Copywriter.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.