DocuSign: Shock Recruitment Posters

This guerilla internal poster campaign turned engineering and sales types—at DocuSign, overwhelmingly straight white men—into agents of change and diversity, through an unusual (for human resources) “bar bet” attitude. Role: Senior Copywriter.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life.