Creative Cloud All Apps is Adobe’s flagship product. Its existing page was transactional, driven by deals, app lists, and prices. The challenge: Craft a warmer, more aspirational version to test. Our version won, hands down. Role: Senior Copywriter/Consultant.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500