This software conserves energy by automatically turning off PCs at night. The giant (and green) on/off button helped get our message across, while the “pass-along scissors” helped ensure that the right audience saw the ad. Role: Creative Director/Copywriter.
Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.