Like IBM and Microsoft before it, fast-growing startup ThoughtSpot developed its own design system, dubbed Radiant. Its comprehensive user guide described everything from avatars and action menus to typography and tooltips, giving UX designers the power to learn while doing—and understand why they did it, too. Role: Consultant, Senior UX Writer.
Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.