What do you do when your competitor is forcing price hikes and bad upgrades? Simply remind the audience who the villain is. They were so big, we didn’t even have to name them. Role: Senior Copywriter/Consultant.

Dave Dumanis is a creative director, copywriter and content strategist specializing in smart, fun, idea-driven work that’s impossible to ignore. #Tech #B2B #B2C #LeadGen #DemandGen #Fortune500