WASP is a platform for wearables like FitBit and iWatch. The challenge here was to simultaneously convey both the technical advantage (low power consumption) and the lifestyle one. Role: Senior Copywriter.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.