DocuSign: Lead Gen Emails

DocuSign holds its own annual event, but even more important to the company is its presence at the Salesforce show, Dreamforce. This ticket sales series built awareness and excitement. I also wrote cross-channel elements including web content, point-of-event pieces, breakout session descriptions, and organic social posts. Role: Senior Copywriter.

View the entire eight-email sequence here.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.