DocuSign holds its own annual event, but of even greater importance is Dreamforce, the Salesforce event where they shine as a partner. We sent this attendance-driving email series over the course of several days, gradually building awareness and excitement. Role: Senior Copywriter.

View the entire eight-email sequence here.

Dave Dumanis is a San Francisco Bay Area creative director, copywriter and content strategist with decades of experience bringing complex B-to-B concepts to life. He specializes in daring, idea-rich cross-channel campaigns that get noticed and get results.